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Designing and Using Organizational Surveys (Hardcover, New Ed)
Loot Price: R3,691
Discovery Miles 36 910
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Designing and Using Organizational Surveys (Hardcover, New Ed)
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Organizational surveys are widely recognized as a powerful tool for
measuring and improving employee commitment. If poorly designed and
administered, however, they can create disappointment and cynicism.
There are many excellent books on sampling methodology and
statistical analysis, but little has been written so far for those
responsible for designing and implementing surveys in
organizations. Now Allan H Church and Janine Waclawski have drawn
on their extensive experience in this field to develop a seven-step
model covering the entire process, from initiation to final
evaluation. They explain in detail how to devise and administer
different types of organizational surveys, leading the reader
systematically through the various stages involved. Their text is
supported throughout by examples, specimen documentation, work
sheets and case studies from a variety of organizational settings.
They pay particular attention to the political and human
sensitivities concerned and show how to surmount the many potential
barriers to a successful outcome. Designing and Using
Organizational Surveys is a highly practical guide to one of the
most effective methods available for organizational diagnosis and
change.
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