Marketing Communication - New Approaches, Technologies, and Styles (Paperback, New)

Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.

General

Imprint:	Oxford UniversityPress
Country of origin:	United Kingdom
Release date:	November 2005
First published:	November 2005
Editors:	Allan J. Kimmel
Dimensions:	234 x 156 x 19mm (L x W x T)
Format:	Paperback
Pages:	320
Edition:	New
ISBN-13:	978-0-19-927695-0
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN:	0-19-927695-1
Barcode:	9780199276950

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