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The Business Turn in American Religious History (Hardcover)
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The Business Turn in American Religious History (Hardcover)
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Business is an understudied area in American religious history that
has profound implications for how we understand the popularity and
ongoing transformation of religion in the US. This volume explores
the business aspects of American religious organizations by
analyzing the financing, production, marketing, and distribution of
religious goods and services and the role of wealth and economic
organization in sustaining and even shaping worship, charity,
philanthropy, institutional growth and missionary work. Treating
religion and business holistically, the essays show how business
practices have continually informed American religious life. Laying
important groundwork for further investigation, the essays show how
American business has operated as a domain for achieving religious
purpose that historians of religion often overlook. Even when
critics denounce its corruption and fallen state, business occupies
a central place in American religious life that merits better
understanding. Historically, religion has been more powerful in
America when interwoven with business. Chapters on Mormon
enterprise, Jewish philanthropy, Hindu gurus, Native American
casinos, and the wedding of business wealth to conservative
Catholic social teaching indicate the range of new studies
stimulated by the business turn in American religious history.
Other essays show how evangelicals joined neo-liberal economic
practice and right-wing politics to religious fundamentalism to
consolidate wealth and power, and develop marketing campaigns and
organizational strategies that transformed the broader parameters
of American religious life. All these essays stimulate new ways of
thinking about American religious history, and about American
success. Some essays in this volume expose the moral compromises
religious organizations have made to succeed as centers of wealth
and influence, and the religious beliefs that rationalize and
justify these compromises. Other essays dwell on the application of
business practices as a means of sustaining religious institutions
and expanding their reach. Still others take account of controversy
over business practices within religious organizations, and the
adjustments religious organizations have made in response.
Together, the essays collected here offer various ways of
conceptualizing the interdependence of religion and business in the
U.S., establishing multiple paths for further study of their
intertwined historical development.
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