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Storytelling in Luxury Fashion - Brands, Visual Cultures, and Technologies (Paperback)
Loot Price: R1,376
Discovery Miles 13 760
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Storytelling in Luxury Fashion - Brands, Visual Cultures, and Technologies (Paperback)
Series: Routledge Research in Design Studies
Expected to ship within 9 - 17 working days
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This book examines the ways in which luxury fashion brands use
their heritage in their digital storytelling and marketing. With
chapters from authors in China and Macau (PRC), India, Romania,
Turkey, the United Kingdom, and the United States, covering
British, Chinese, French, Japanese, Indian, Italian, and Turkish
brands, this truly global collection is the first book of its kind
devoted solely to the emerging study of digital heritage
storytelling. This method of reaching potential consumers and
perpetuating brand identity is a hugely important factor in the
marketing of luxury brands and has yet to be studied
comprehensively. The book will be of interest to scholars working
in fashion studies, fashion history, design history, design
studies, digital humanities, and fashion marketing.
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