Storytelling in Luxury Fashion - Brands, Visual Cultures, and Technologies (Paperback)

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Research in Design Studies
Release date:	May 2022
First published:	2021
Editors:	Amanda Sikarskie
Dimensions:	246 x 174 x 16mm (L x W x T)
Format:	Paperback
Pages:	210
ISBN-13:	978-0-367-63805-4
Categories:	Books > Humanities > General Books > Arts & Architecture > The arts: general issues > General Books > Arts & Architecture > History of art / art & design styles > General Books > Arts & Architecture > Art forms, treatments & subjects > General Books > Arts & Architecture > Industrial / commercial art & design > Fashion design Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General Promotions
LSN:	0-367-63805-3
Barcode:	9780367638054

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