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Social Media Management - Technologies and Strategies for Creating Business Value (Paperback, Softcover reprint of the original 1st ed. 2016)
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Social Media Management - Technologies and Strategies for Creating Business Value (Paperback, Softcover reprint of the original 1st ed. 2016)
Series: Springer Texts in Business and Economics
Expected to ship within 12 - 17 working days
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This undergraduate textbook adopts the perspective of organizations
- not individuals - and clarifies the impact of social media on
their different departments or disciplines, while also exploring
how organizations use social media to create business value. To do
so, the book pursues a uniquely multi-disciplinary approach,
embracing IT, marketing, HR and many other fields. Readers will
benefit from a comprehensive selection of current topics,
including: tools, tactics and strategies for social media, internal
and external communication, viral marketing campaigns, social CRM,
employer branding, e-recruiting, search engine optimization, social
mining, sentiment analysis, crowdfunding, and legal and ethical
issues.
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