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Social Media Management - Technologies and Strategies for Creating Business Value (Paperback, Softcover reprint of the original 1st ed. 2016) Loot Price: R1,743
Discovery Miles 17 430
Repayment Terms: R163 pm x 12*
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Social Media Management - Technologies and Strategies for Creating Business Value (Paperback, Softcover reprint of the original...

Social Media Management - Technologies and Strategies for Creating Business Value (Paperback, Softcover reprint of the original 1st ed. 2016)

Amy Van Looy

Series: Springer Texts in Business and Economics

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List price R1,838 Loot Price R1,743 Discovery Miles 17 430 | Repayment Terms: R163 pm x 12* You Save R95 (5%)

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This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: Springer Texts in Business and Economics
Release date: August 2016
First published: 2016
Authors: Amy Van Looy
Dimensions: 235 x 155 x 6mm (L x W x T)
Format: Paperback
Pages: 250
Edition: Softcover reprint of the original 1st ed. 2016
ISBN-13: 978-3-319-37305-8
Categories: Books > Computing & IT > Computer software packages > General
Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Business & management > Business mathematics & systems > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
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LSN: 3-319-37305-6
Barcode: 9783319373058

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