Are humans fair by nature? Why do we often willingly trust
strangers or cooperate with them even if those actions leave us
vulnerable to exploitation? Does this natural inclination towards
fairness or trust have implications in the market-place?
Traditional economic theory would perhaps think not, perceiving
human interaction as self-interested at heart. There is increasing
evidence however that social norms and norm-driven behaviour such
as a preference for fairness, generosity or trust have serious
implications for economics. This book provides an easily accessible
overview of economic experiments, specifically those that explore
the role of fairness, generosity, trust and reciprocity in economic
transactions.
Ananish Chaudhuri approaches a variety of economic issues and
problems including:
- Pricing by firms
- Writing labour contracts between parties
- Marking voluntary contributions to charity,
- Addressing issues of environmental pollution,
- Providing micro-credit to small entrepreneurs,
- Resolving problems of coordination failure in
organizations.
The book discusses how norm-driven behaviour can often lead to
significantly different outcomes than those predicted by economic
theories and these findings should in turn cause us to re-think how
we approach economic analysis and policy.
Assuming no prior knowledge of economics and containing a
variety of examples, this reader friendly volume will be perfect
reading for people from a wide range of backgrounds including
students and policy-makers. The book should appeal to economics
undergraduates studying experimental economics, microeconomics or
game theory as well as students in social psychology,
organizational behaviour, management and other business related
disciplines.
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