Praise for "The IKEA Edge"
"A very good book from a talented business leader that links]
values, culture, and the achievement of business and social
objectives together. I have read it now three times and learned
something from every passage."
--Michael Spence, recipient of the Nobel Memorial Prize in Economic
"With Anders Dahlvig's recommendations, we could solve many of
the world's problems by persuading the big multinationals to change
their Memorandum and Articles of Association. Big business working
in the interests of humanity would be a powerful tool."
--Gordon Roddick, cofounder of The Body Shop
"The IKEA Edge is a fascinating case study of an entrepreneurial
company's growth to maturity. Anders Dahlvig is incisive and
surprisingly straightforward in sharing the IKEA story. As a
fourth-generation family business owner, I recognize the inherent
paradox of building a 'good, ' value-driven company and managing
for profit. Anders Dahlvig proves it can be done."
--Antonia Axson Johnson, Chairperson, Axel Johnson AB
About the Book:
With Anders Dahlvig at the helm from 1999 to 2009, the furniture
giant IKEA averaged 11 percent yearly sales growth and annual
operating profits in excess of 10 percent. The company hired more
than 70,000 new employees and opened new stores around the
world--all while maintaining its reputation as one of the world's
best corporate citizens.
In "The IKEA Edge," Dahlvig tells the story of how IKEA matured
from an entrepreneurial startup to a leader in the furniture
industry. He recounts his 26-year career at the company and what he
learned along the way. In his rise from store manager to president,
Dahlvig developed the unique vision he relied upon to lead IKEA
through good times and bad--by combining traditional business goals
like profit and growth with the progressive interests of social
responsibility and environmental stewardship. Dahlvig proves that
these objectives, which are usually viewed as polar opposites, can
actually work wonders together.
"The IKEA Edge" serves as an expansive case study for "doing
good business while being a good business." Dahlvig clearly lays
out the cornerstones that support IKEA: a vision of social
responsibility; market leadership with a balanced global portfolio;
differentiation through control of the value chain; and building
for the long term--four principles that can be applied in any
business, in any industry. social and business agenda--and it
continues to grow, even during the worst global recession in
history. In a time when the public's trust of business has hit
bottom, such an approach to business is more critical than
A combination of personal memoir, call to action, and strategic
vision, "The IKEA Edge" provides the inspiration and information
you need to develop a social-good/good-business agenda for your own
company. Public trust, brand recognition, customer loyalty, and a
world-class reputation will soon follow.
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!