Books > Reference & Interdisciplinary > Communication studies > Data analysis
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Monetising data - how to uplift your business (Hardcover)
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Monetising data - how to uplift your business (Hardcover)
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Practical guide for deriving insight and commercial gain from data
Monetising Data offers a practical guide for anyone working with
commercial data but lacking deep knowledge of statistics or data
mining. The authors -- noted experts in the field -- show how to
generate extra benefit from data already collected and how to use
it to solve business problems. In accessible terms, the book
details ways to extract data to enhance business practices and
offers information on important topics such as data handling and
management, statistical methods, graphics and business issues. The
text presents a wide range of illustrative case studies and
examples to demonstrate how to adapt the ideas towards
monetisation, no matter the size or type of organisation. The
authors explain on a general level how data is cleaned and matched
between data sets and how we learn from data analytics to address
vital business issues. The book clearly shows how to analyse and
organise data to identify people and follow and interact with them
through the customer lifecycle. Monetising Data is an important
resource: Focuses on different business scenarios and opportunities
to turn data into value Gives an overview on how to store, manage
and maintain data Presents mechanisms for using knowledge from data
analytics to improve the business and increase profits Includes
practical suggestions for identifying business issues from the data
Written for everyone engaged in improving the performance of a
company, including managers and students, Monetising Data is an
essential guide for understanding and using data to enrich business
practice.
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