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Edizione - The Story of the Benetton Holding Company 1986-Present (Hardcover, Main)
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Edizione - The Story of the Benetton Holding Company 1986-Present (Hardcover, Main)
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A corporate history of the innovative Benetton Holding Company,
Edizione follows the early days of the family-owned brand, through
governance and structure changes, mass distribution, infrastructure
and network growth, to wider views for the future. In the late
1980s, as a world-class, multi-national and family-run business,
the Benetton brand was considered a symbol of Italian
entrepreneurial creativity. While at the height of its success, the
Benetton family set in motion a process of diversifying its core
business, developing its interests in large-scale distribution,
infrastructure and the real estate sector. This strategy was made
possible by the creation of an independent family-management
system: Edizione Srl, today one of Europe's major holding
companies. Edizione Srl has investments in many sectors, ranging
from motorway and airport catering, infrastructure and mobility, to
real estate and agricultural services. 'A shining example of solid,
innovative business.' - Ferruccio de Bortoli
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