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Media Across Borders - Localising TV, Film and Video Games (Hardcover)
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Media Across Borders - Localising TV, Film and Video Games (Hardcover)
Series: Routledge Advances in Internationalizing Media Studies
Expected to ship within 12 - 17 working days
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What happened when Sesame Street and Big Brother were adapted for
African audiences? Or when video games Final Fantasy and Assassins'
Creed were localized for the Spanish market? Or when Sherlock
Holmes was transformed into a talking dog for the Japanese
animation Sherlock Hound? Bringing together leading international
scholars working on localization in television, film and video
games, Media Across Borders is a pioneering study of the myriad
ways in which media content is adapted for different markets and
across cultural borders. Contributors examine significant
localization trends and practices such as: audiovisual translation
and transcreation, dubbing and subtitling, international
franchising, film remakes, TV format adaptation and video game
localization. Drawing together insights from across the audiovisual
sector, this volume provides a number of innovative models for
interrogating the international flow of media. By paying specific
attention to the diverse ways in which cultural products are
adapted across markets, this collection offers important new
perspectives and theoretical frameworks for studying localization
processes in the audiovisual sector. For further resources, please
see the Media Across Borders group website
(www.mediaacrossborders.com), which hosts a 'localization'
bibliography; links to relevant companies, institutions and
publications, as well as conference papers and workshop summaries.
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