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Marktorientierung Junger Unternehmen - Einflussgroessen Und Wirkung Im Interkulturellen Vergleich Zwischen Deutschland, Thailand Und Indonesien (German, Paperback, 2008 ed.) Loot Price: R2,178
Discovery Miles 21 780
Repayment Terms: R204 pm x 12*
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Marktorientierung Junger Unternehmen - Einflussgroessen Und Wirkung Im Interkulturellen Vergleich Zwischen Deutschland,...

Marktorientierung Junger Unternehmen - Einflussgroessen Und Wirkung Im Interkulturellen Vergleich Zwischen Deutschland, Thailand Und Indonesien (German, Paperback, 2008 ed.)

Andreas Engelen; Foreword by Prof Dr Malte Brettel

Series: Entrepreneurship

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Loot Price R2,178 Discovery Miles 21 780 | Repayment Terms: R204 pm x 12*

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Im Rahmen zunehmender Globalisierung spielt der Einflussfaktor der nationalen Kultur bei Managemententscheidungen eine immer wichtigere Rolle. Andreas Engelen untersucht die Kulturabhangigkeit der Wirkung von Managementstellhebeln auf die Marktorientierung und die Rolle von Kultur als Einflussfaktor auf die Erfolgskonsequenzen einer Marktorientierung und zeigt auf, welche Wirkungsbeziehungen kulturabhangig und welche universeller Natur sind."

General

Imprint: Deutscher Universitats Verlag
Country of origin: United Kingdom
Series: Entrepreneurship
Release date: December 2007
First published: December 2007
Authors: Andreas Engelen
Foreword by: Prof Dr Malte Brettel
Dimensions: 210 x 148 x 22mm (L x W x T)
Format: Paperback - Trade
Pages: 388
Edition: 2008 ed.
ISBN-13: 978-3-8350-0956-1
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
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LSN: 3-8350-0956-7
Barcode: 9783835009561

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