'The digital age provide tremendous opportunities for organizations
who adapt new technologies, implement disruptive business models,
introduce new ways of working and who drive on innovation. There is
no doubt that one of the most important capabilities for 21st
century organizations is ''mastering creativity''. Andres Hatum has
done a fabulous job in taking readers of his latest book on a
journey where they learn how to build and include creativity in the
DNA of their organizations. A must-read for every business and
talent profession.' -Nick van Dam, Global Chief Learning Officer,
McKinsey & Company, Nyenrode Business University, the
Netherlands and the University of Pennsylvania, US 'This book is a
welcome addition to the steadily growing literature on creativity
and organization. The author achieves the twin hurdles of rigorous
analysis for the academics and practice-based relevance for
practitioners. The book provides ample frameworks and case examples
to identify key factors which influence and enhance creativity in
organizations. These factors range from individual characteristics
through organizational factors such as structure and culture to
more contextual and environmental conditions. The author then shows
how developing creativity, as a key organizational competence, can
positively influence strategic decision making to enhance
exploration rather than exploitation, to increase agility and to
facilitate proactive change.' - David Wilson, Open University, UK
'Mastering Creativity in Organizations offers a comprehensive and
pedagogical treatise of the forces and factors that facilitate
creativity in organizations and the numerous challenges that this
involves. The book is richly illustrated with a variety of cases
from a range of different sectors, including sports, advertising,
manufacturing, consulting, primary education, the entertainment
industry, and the culinary industry. Thanks to his fantastic
access, Professor Hatum takes us behind the scenes and gives us an
inside look into a number of iconic organizations such as Cirque de
Soleil, FC Barcelona and Tetra Pak - exploring their leadership
practices, HR strategies, office design and several other key
issues. However, as the authors attests, creativity is not just for
the exceptionally talented genius or for the people working in
these extraordinary organizations. Everybody, and every
organization, can learn to work in more creative ways from the
unique cases in this book.' - Torkild Thanem, Stockholm University,
Sweden This book identifies best practices, leadership styles, and
organizational structures for the stimulation of organizational
creativity. Andres Hatum first explains what creativity means in an
organizational context. He then explores the ways in which an
organization can foster it, with an aim to help any company - not
just companies in creative fields or industries - become an
organization in which new ideas flow, new processes are developed,
and new products are brought to market. In doing so, he provides
scholars with a solid framework for studying and understanding the
deeper meaning of creativity. Andres Hatum's new framework for
understanding organizational creativity offers examples from a rich
variety of companies and situations. The book balances theory and
practice for a multifaceted approach that brings its analysis into
the real world. In-depth case studies include FC Barcelona,
elBulli, Almodovar, and Cirque du Soleil. Managers will find case
studies describing exceptional organizational creativity and
practical takeaways that can be applied in their own firms.
Students will find concrete analytical frameworks for thinking
about creativity in organizations, and academics will find a
different approach to the study of creativity, one that is grounded
in practice.
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