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Books > Business & Economics > Business & management
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Museum Retailing - A Handbook of Strategies for Success (Paperback, New)
Loot Price: R1,467
Discovery Miles 14 670
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Museum Retailing - A Handbook of Strategies for Success (Paperback, New)
Expected to ship within 9 - 15 working days
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This major Handbook distils the exceptional experience of one of
the world s leading museum store consultants, Andrew Andoniadis.
Specializing in enhancing the profits of museum stores, he has now
advised on over 300 separate projects, and is a recipient of the
Museum Store Association s Service Award. The book is designed
either to be read from cover to cover, or to act as a reference on
specific issues. It aims to address both the art and the science of
museum retailing. Key topics covered include: product selection;
merchandising and display; customer service; layout and design;
record-keeping; and pricing and inventory management. Throughout,
the emphasis is on achieving better real-world results and on
simple, effective implementation.
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