Market Driven Political Advertising - Social, Digital and Mobile Marketing (Hardcover, 1st ed. 2018)

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.

General

Imprint:	Birkhauser Verlag AG
Country of origin:	Switzerland
Series:	Palgrave Studies in Political Marketing and Management
Release date:	June 2018
First published:	2018
Authors:	Andrew Hughes
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	137
Edition:	1st ed. 2018
ISBN-13:	978-3-319-77729-0
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN:	3-319-77729-7
Barcode:	9783319777290

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