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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Market Driven Political Advertising - Social, Digital and Mobile Marketing (Hardcover, 1st ed. 2018)
Loot Price: R1,666
Discovery Miles 16 660
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Market Driven Political Advertising - Social, Digital and Mobile Marketing (Hardcover, 1st ed. 2018)
Series: Palgrave Studies in Political Marketing and Management
Expected to ship within 10 - 15 working days
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Exploring the new era of political advertising beyond television
and print, this book focuses on the mediums of the new millennia
that are transforming campaigning and communications in political
systems around the world. The author illustrates how the use of
social, digital and mobile advertising enables political marketers
to deliver messages more accurately and strengthen relationships
between stakeholders such as voters, supporters and candidates.
Examining digital and social media platforms such as Facebook,
Twitter and YouTube, this innovative book analyses the changing
political marketing landscape and proposes conceptual models for
implementing more successful and effective political communications
in the future.
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