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Books > Business & Economics > Business & management > Business competition
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Enterprise Relationship Management - A Paradigm For Alliance Success (Hardcover, New Ed)
Loot Price: R3,082
Discovery Miles 30 820
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Enterprise Relationship Management - A Paradigm For Alliance Success (Hardcover, New Ed)
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In today's connected global marketplace, success and failure is
bound up with the management of your inter-organisational
partnerships. Competition is no longer between individual
organisations but between alliances of companies and networks of
supply chains. Richard Gibbs and Andrew Humphries provide a
practical guide to the management process and skill sets needed for
co-ordinating the business activities that are essential to
creating a competitive advantage. Their eight partnership types
developed from earlier research help readers adapt their
relationship strategies to the different opportunities that present
themselves and focus their greatest time and resources on the
collaborations that offer the greatest value. The text includes an
explanation of the context for collaboration, the principles and
drivers for success, as well as techniques for appraisal and
management. This is an excellent overview of the tools, techniques
and philosophies behind an enterprise's successful management of
its strategically important relationships. Enterprise Relationship
Management will help ensure your organisation has the requisite
ability to form, manage, retire and exit partnerships in a fluid
and agile way. Whether you are in sales or marketing or finance and
operations, this book will show you how to get the most from your
partnerships.
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