Affective Governmentality - Neoliberal Education Advertisements in Singapore (Paperback, 1st ed. 2019)

This book investigates the subjectivities in education arising from the triumphant mobilisation of care as portrayed in educational advertisements, and provides a novel theory of affective governmentality based on empirical research on affect, neoliberalism, and governmentality. It also takes the bold step of encouraging the re-imagination of the central and pressing question of school marketisation in Singapore, and problematises the seemingly innocuous portrayals of care in light of neoliberal governmentality seeking to perform cultural work on preferred identities and subjectivities. Using a judicious selection of media artefacts, the book scrutinises the creation of emotional technologies through an ethic of caring, harnessing vulnerabilities and triumphalism. As such it not only equips readers to understand the role of emotional technologies but also offers a critical and alternative view of hope and aspirations for transforming society.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Series:	Cultural Studies and Transdisciplinarity in Education, 9
Release date:	August 2020
First published:	2019
Authors:	Andrew Joseph Pereira
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	129
Edition:	1st ed. 2019
ISBN-13:	978-981-13-7809-6
Categories:	Books > Social sciences > Sociology, social studies > Social institutions > General Books > Social sciences > Education > Organization & management of education > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	981-13-7809-6
Barcode:	9789811378096

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