Amateur hour has arrived, and the audience is running the show!
Silicon Valley insider and pundit Andrew Keen exposes the grave
consequences of today's new digital media in this lively, readable
and witty polemic, which reveals how an avalanche of amateur
content is threatening our values, economy, and ultimately
innovation and creativity itself. Highly topical, provocative and
controversial - the counter-argument to "The Long Tail", "The
Wisdom of Crowds" and the 'mad utopians' of Web 2.0, it is a
wake-up call offering concrete solutions on how we can rein in this
assault. Our most valued cultural institutions - our professional
newspapers, magazines, music, and movies - are being overtaken by
an avalanche of amateur, user-generated free content. In today's
self-broadcasting culture, where amateurism is celebrated and
anyone with an opinion, however ill-informed, can publish a blog,
post a video on YouTube, or change an entry on Wikipedia, the
distinction between trained expert and uninformed amateur becomes
dangerously blurred. When anonymous bloggers and videographers,
unconstrained by professional standards or editorial filters, can
alter the public debate and manipulate public opinion, truth
becomes a commodity to be bought, sold, packaged, and reinvented.
Our "cut-and-paste" online culture - in which intellectual property
is freely swapped, downloaded, remashed, and aggregated - threatens
over 200 years of copyright protection and intellectual property
rights, robbing artists, authors, journalists, musicians, editors,
and producers of the fruits of their creative labours. Further,
advertising revenue is being siphoned off by free classified ads on
sites like Craigslist; television networks are under attack from
free user-generated programming on YouTube and the like;
file-sharing and digital piracy have devastated the
multibillion-dollar music business and threaten to undermine our
movie industry. The very anonymity that Web 2.0 offers calls into
question the reliability of the information we receive and creates
an environment in which sexual predators and identity thieves can
roam free. While no Luddite-Keen pioneered several Internet
startups himself - he urges us to consider the consequences of
blindly supporting a culture that endorses plagiarism and piracy
and that fundamentally weakens traditional media and creative
institutions.
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