Coaching as a field has mushroomed in recent years. Thousands of
new coaches enter the field after only completing short and
superficial training programmes. The problem with this is that
coaching is not i) something you can simply learn in a short
programme ii) a superficial practice.
The books available on coaching tend to just reinforce this by
going over coaching methodology, without delving into what it
really means to be a coach. "The Coaching Secret "remedies this by
going beneath the surface, looking at what it "really" means to be
a coach and showing how you can go from simply understanding the
basic coaching process to truly connecting and relating to the
client - and becoming a master coach.
The author brings over 20 years of coaching practice in big
corporations to help you move beyond the novice/superficial coach
to becoming an expert/master coach. He brings together experience,
theory, case studies and lots of interactive work to essentially
coach the coach and help them achieve a superior coaching
level.
Key reader outcomes
- Practical assistance to become a better coach - moving from
novice to expert to master.
- Increased confidence in your personal coaching competence.
- Greater clarity to the value of the coaching relationship and
how we coach.
- New perspectives on coaching methods.
- To answer for yourself some of the crucial questions of the
coach including: Who is the coach? How do you coach? And why do you
coach?
- To deepen your understanding of coaching and to demystify the
inner process through which we develop our competency and
practice.
- To awaken the coach to discover new ways of seeing, thinking,
sensing, resolving and relating.
- To progress the profession - in offering a new vision of
coaching that recognises and evolves the role of the coach.
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