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Books > Business & Economics > Industry & industrial studies > Transport industries > Road transport industries

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Honda's Global Local Corporation (Hardcover) Loot Price: R3,325
Discovery Miles 33 250
Honda's Global Local Corporation (Hardcover): Andrew Mair

Honda's Global Local Corporation (Hardcover)

Andrew Mair

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Loot Price R3,325 Discovery Miles 33 250 | Repayment Terms: R309 pm x 12*

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Japanese carmaker Honda has pioneered a new breed of multinational enterprise - true manufacturing at the global scale. Honda has been a leader in confounding predictions that Japan's carmakers would and could never transfer their success abroad, and that a wholesale 'Japanization' of the west would be provoked if they did. The book covers manufacture, research and development, sourcing of components, human resources and labour relations, collaboration with western firms, political controversy, and the role of concepts and ideas, in Japan, North America, and Europe.

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