|
Books > Business & Economics > Business & management > Sales & marketing > Advertising
|
Buy Now
Digital Advertising (Paperback, 2nd edition)
Loot Price: R1,381
Discovery Miles 13 810
|
|
|
Digital Advertising (Paperback, 2nd edition)
Expected to ship within 10 - 15 working days
|
This core textbook addresses structural change in the advertising
industry, its legal and political environment, and the ways in
which people engage with advertising. Providing an assessment of
the contemporary and emergent advertising techniques that drive the
world's largest media companies, this second edition charts the
scope of recent change at both analytical and creative levels.
Accounting for a re-shaped advertising industry, this key text
introduces the reader both to the practical make-up of digital
advertising, and the theory needed to understand its history and
future direction. Succinct and accessible, this is an ideal text
for undergraduate courses in advertising, media studies,
communications and marketing. This timely and engaging book is also
an essential resource for academics and anyone interested in
advertising and what funds modern media. New to this Edition: -
Fully updated to account for the re-shaped advertising industry and
transformed media landscape since the publication of the first
edition - Added coverage of topics including: the creative uses of
technology, novel modes of storytelling, adblocking, the
pre-eminence of analytics and big data, privacy, growing interest
in data about emotional life, and alarm about the role of
artificial intelligence and automation in advertising - Increased
number of case studies and analyses of campaigns
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
