The Language of Design: Theory and Computation articulates the
theory that there is a language of design. This theory claims that
any language of design consists of a set of symbols, a set of
relations between the symbols, features that key the expressiveness
of symbols, and a set of reality producing information processing
behaviors acting on the language. Drawing upon insights from
computational language processing, the language of design is
modeled computationally through latent semantic analysis (LSA),
lexical chain analysis (LCA), and sentiment analysis (SA). The
statistical co-occurrence of semantics (LSA), semantic relations
(LCA), and semantic modifiers (SA) in design text are used to
illustrate how the reality producing effect of language is itself
an enactment of design. This insight leads to a new understanding
of the connections between creative behaviors such as design and
their linguistic properties. The computation of the language of
design makes it possible to make direct measurements of creative
behaviors which are distributed across social spaces and mediated
through language. The book demonstrates how machine understanding
of design texts based on computation over the language of design
yields practical applications for design management such as
modeling teamwork, characterizing the formation of a design
concept, and understanding design rationale.
The Language of Design: Theory and Computation is a unique text
for postgraduates and researchers studying design theory and
management, and allied disciplines such as artificial intelligence,
organizational behavior, and human factors and ergonomics.
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