Organisational Responses to Social Media Storms - An Applied Analysis of Modern Challenges (Hardcover, 1st ed. 2020)

This book explores the growing phenomenon of the social media storm in the context of educational establishments. With a methodological approach that draws on aspects of virtual and offline ethnography, the text presents a series of case studies of public online risk-related incidents. Our ethnographic methodology adopts the use of unobtrusive data collection approaches, to explore publicly available data from online interactive behaviours. Drawing on a range of methods from internet mediated research (IMR) to inform our ethnographic account, the book provides an in-depth exploration of the public and organisational discourses arising from four short, clear high-profile internet risk case studies in the education sector ranging from early year to higher education. It considers the social construction of a new 'risk' culture arising computer-mediated social interactions and its impact on, and response by, the organisations and society.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	July 2020
First published:	2020
Authors:	Andy Phippen • Emma Bond
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	95
Edition:	1st ed. 2020
ISBN-13:	978-3-03-049976-1
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Office & workplace > Office management Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Promotions
LSN:	3-03-049976-6
Barcode:	9783030499761

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