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Organisational Responses to Social Media Storms - An Applied Analysis of Modern Challenges (Hardcover, 1st ed. 2020)
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Organisational Responses to Social Media Storms - An Applied Analysis of Modern Challenges (Hardcover, 1st ed. 2020)
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This book explores the growing phenomenon of the social media storm
in the context of educational establishments. With a methodological
approach that draws on aspects of virtual and offline ethnography,
the text presents a series of case studies of public online
risk-related incidents. Our ethnographic methodology adopts the use
of unobtrusive data collection approaches, to explore publicly
available data from online interactive behaviours. Drawing on a
range of methods from internet mediated research (IMR) to inform
our ethnographic account, the book provides an in-depth exploration
of the public and organisational discourses arising from four
short, clear high-profile internet risk case studies in the
education sector ranging from early year to higher education. It
considers the social construction of a new 'risk' culture arising
computer-mediated social interactions and its impact on, and
response by, the organisations and society.
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