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The Mass Market for History Paintings in Seventeenth-Century Amsterdam - Production, Distribution, and Consumption (Hardcover)
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The Mass Market for History Paintings in Seventeenth-Century Amsterdam - Production, Distribution, and Consumption (Hardcover)
Series: Amsterdam Studies in the Dutch Golden Age
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Millions of paintings were produced in the Dutch Republic. The
works that we know and see in museums today constitute only the tip
of the iceberg - the top-quality part. But what else was painted?
This book explores the low-quality end of the seventeenth-century
art market and outlines the significance of that production in the
genre of history paintings, which in traditional art historical
studies, is usually linked to high prices, famous painters, and
elite buyers. Angela Jager analyses the producers, suppliers, and
consumers active in this segment to gain insight into this enormous
market for cheap history paintings. What did the supply consist of
in terms of quantity, quality, price, and subject? Who produced all
these works and which production methods did these painters employ?
Who distributed these paintings, to whom, and which strategies were
used to market them? Who bought these paintings, and why?
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