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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis
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The Language of Journalism - A Multi-Genre Perspective (Hardcover, 2nd edition)
Loot Price: R3,663
Discovery Miles 36 630
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The Language of Journalism - A Multi-Genre Perspective (Hardcover, 2nd edition)
Expected to ship within 10 - 15 working days
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The Language of Journalism (2nd edition) provides lively and
accessible tools to understand and analyse the language of
journalism. The authors explain how language develops across
divergent media platforms, old and new, by looking at the
differences across various forms of journalism - including
broadcast, magazine, newspaper, sports, radio, and online and
citizen. As well as introducing the reader to the principles and
methods of discourse analysis and how it can be applied to media,
the book addresses the dynamic interplay between the emerging
linguistic forms of social media and the journalistic field. With
this new edition, the authors draw upon a range of international
examples, including from the USA, India, Australia, China and the
UK. They focus on an exploration of how social media is
incorporated into the journalistic output of print media, with a
particular focus on 'clickbait'. This edition also focuses on the
global ambitions of online newspapers - such as the Daily Mail and
the Guardian - which are UK based, but have Australian and US
subsections.
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