Anja Geigenmuller zeigt, dass regionale Marken an Marktbedeutung
gewinnen und die Relevanz nationaler Marken in Frage stellen
werden. Daraus leitet sie marken- und vor allem
kommunikationspolitische Strategien zur Fuhrung regionaler Marken
in regionalen und uberregionalen Markten ab.
General
| Imprint: |
Deutscher Universitats Verlag
|
| Country of origin: |
Germany |
| Series: |
Integratives Marketing - Wissenstransfer Zwischen Theorie Und Praxis |
| Release date: |
November 2003 |
| First published: |
2003 |
| Authors: |
Anja Geigenmuller
|
| Dimensions: |
210 x 148 x 13mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
234 |
| Edition: |
2003 ed. |
| ISBN-13: |
978-3-8244-7897-2 |
| Languages: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
Promotions
|
| LSN: |
3-8244-7897-8 |
| Barcode: |
9783824478972 |
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