Advertising Myths - The Strange Half-Lives of Images and Commodities (Paperback)

Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	October 2003
First published:	2004
Authors:	Anne Cronin
Dimensions:	234 x 156 x 6mm (L x W x T)
Format:	Paperback
Pages:	168
ISBN-13:	978-0-415-28174-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry Promotions
LSN:	0-415-28174-1
Barcode:	9780415281744

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