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Moralising Global Markets - The Creativity of International Business Discourse (Hardcover, 1st ed. 2019) Loot Price: R2,873
Discovery Miles 28 730
Moralising Global Markets - The Creativity of International Business Discourse (Hardcover, 1st ed. 2019): Annette Cerne

Moralising Global Markets - The Creativity of International Business Discourse (Hardcover, 1st ed. 2019)

Annette Cerne

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Loot Price R2,873 Discovery Miles 28 730 | Repayment Terms: R269 pm x 12*

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Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Release date: November 2018
First published: 2019
Authors: Annette Cerne
Dimensions: 210 x 148 x 21mm (L x W x T)
Format: Hardcover
Pages: 219
Edition: 1st ed. 2019
ISBN-13: 978-3-319-75980-7
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Business ethics
Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 3-319-75980-9
Barcode: 9783319759807

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