Investigating how international market actors create market
morality on a global level, this book reflects on the unresolved
questions and debates regarding the relationship between business
and society. The author explores how market actors in international
business communication are unified in their attempts to make
markets moralised. Providing detailed case studies and empirical
evidence based on interviews with practitioners, Moralising Global
Markets is a useful read for anyone interested in international
business, and for those researching morality, ethics and corporate
social responsibility.
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