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Books > Business & Economics > Business & management > Sales & marketing
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Digital Marketing - Strategic Planning & Integration (Paperback, 2nd Revised edition)
Loot Price: R2,257
Discovery Miles 22 570
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Digital Marketing - Strategic Planning & Integration (Paperback, 2nd Revised edition)
Expected to ship within 10 - 15 working days
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An unbiased, balanced guide to all aspects of digital marketing,
from social media, mobile and VR marketing to objectives, metrics
and analytics. Covering all aspects of digital marketing planning
and the latest models, the book also offers a range of tools to
help implement your own digital marketing plans and strategies. The
second edition has been expanded to include new discussions and
research on areas including digital privacy, types of influencers,
social listening and the gig economy. Key features: Supported by
case examples from 28 global companies and brands including IKEA,
Uber, Klarna and TikTok. A brand-new case study on Strava runs
throughout the book to help you apply what you've learnt to
real-world scenarios. 'Ethical Insight' boxes provide a reflective
and challenging look at social issues and the negative side of
marketing. 'Digital Tool' boxes introduce professional tools, such
as 'Spot the Troll', Hootsuite and Padlet. The 'Smartphone Sixty
Seconds' feature provides super-quick online activities using
needing only your phone. Includes a new 'Journal of Note' feature
in each chapter, to direct you to a key source of further reading.
Worked digital marketing plan. Complimented by online resources,
including PowerPoint slides, and Instructor's Manual, quizzes,
recommended video links and free SAGE Journal articles. Suitable
for digital and e-marketing courses at all levels, as well as
professional courses for anyone interested in gaining a holistic
understanding of digital marketing.
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