This book explores the factors that make digital disruption
possible and the effects this has on existing business models. It
takes a look at the industries that are most susceptible to
disruption and highlights what executives can do to take advantage
of disruption to re-invent their business model. It also examines
the pivotal role that technology plays in creating new dynamics to
business operations and forcing business model changes. Adoption of
digital technology has caused process disruptions in a number of
industries and led to new business models (e.g., UEber, AirBnb) and
new products. In addition to covering some of the more popular and
well known examples, this book targets not so obvious disruptions
in the education sector and in services and changing business
models. Phantom Ex Machina: Digital Disruption's Role in Business
Model Transformation is divided into six parts. The book begins
with an introduction to digital disruption and why it matters. The
next part of the book focuses on business strategy which includes
case studies on the impact of social media and how digital
disruption changes pricing strategies and price models. For part
three, the authors observe technology's role in digital
disruptions. Chapters cover how 3D printing is challenging existing
business models and how the automotive industry is innovating with
new perspectives. Part four covers higher education, recognizing
digital disruption's transformation in graduate management
education. Part five centers upon the service industry with a look
at virtual teams and the emergence of virtual think tanks. Finally
the book concludes with a look to the future, embracing
disruptions.
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