How engaging technology and relationships can help you stand out,
attract business and achieve a more dynamic professional life
The technological landscape has reshaped the way white collar
workers cultivate and promote their businesses. The Transformation
of Professional Services is an engaging look at how licensed
experts are adapting to today's dynamic economic environment.
From Ari Kaplan--a recognized advisor on business and career
development-- "Reinventing Professional Services: Building Your
Business in the Digital Marketplace"offers insights on taking
advantage of enterprising techniques to stand out and position
one's self as an insightful chameleon rather than as an isolated
purveyor of facts and figures.Details the importance of offering
resources instead of simply sellingReveals strategies for
increasing one's searchability and distinguishing one's self in an
economic downturn or recoveryOffers advice readers can immediately
use to strengthen client relationships
Written in a straightforward and accessible style, this book
provides engaging guidance for anyone in the professional services
field--from business consultants, financial advisers, and lawyers
to accountants, real estate brokers, and appraisers.
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