This book focuses on the issues and challenges posed by COVID-19,
proposing ways to deal with the supposed 'new normal' which the
pandemic has introduced in the functioning of business, society,
and environment. Among the issues discussed are employee well-being
and mental health, impact of changes in education sector,
marketing, selling and distribution of goods, change in business
model for SME, impact on travel and personal grooming sector,
consumer preferences, performance impact of intellectual capital,
performance of banks-pre merger, and so on. Focus is on presenting
strong research results backed by statistical analysis using
different tools. There are managerial solutions to the problems
being faced by businesses and firms. The presentations would throw
great insights on how businesses have coped during pandemic times
in a developing economy like India.
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