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Books > Business & Economics > Business & management > Sales & marketing > Public relations

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Crisis Communication - Managing Stakeholder Relationships (Paperback) Loot Price: R1,276
Discovery Miles 12 760
Crisis Communication - Managing Stakeholder Relationships (Paperback): Audra Diers-Lawson

Crisis Communication - Managing Stakeholder Relationships (Paperback)

Audra Diers-Lawson

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Loot Price R1,276 Discovery Miles 12 760 | Repayment Terms: R120 pm x 12*

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Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence - just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities for organizations to thrive and emerge stronger. Despite the proliferation of research and books related to crisis communication, the voice that is often lost is that of the stakeholder. Yet, as both a public relations and management function, stakeholders are central to the success and failure of organizations responding to and managing crises in a cross-platform and global environment. This core textbook provides a comprehensive and research-driven introduction to crisis communication, critical factors influencing crisis response, and what we know about predicting stakeholder responses to crises. Incorporated into each chapter are global case studies, ethical challenges, and practitioner considerations. Online resources include an extensive set of multimedia materials ranging from podcast mini-lectures to in-class exercises, and simulation-based activities for skills development (https://audralawson.com/resources/crisis-communication-managing-stakeholder-relationships/). Demonstrating the connection between theory, decision-making, and strategy development in a crisis context, this is a vital text for advanced undergraduate and postgraduate students of Communications, Public Relations, Marketing, and Strategic Management.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: October 2019
First published: 2020
Authors: Audra Diers-Lawson
Dimensions: 246 x 174 x 24mm (L x W x T)
Format: Paperback
Pages: 320
ISBN-13: 978-1-138-34624-6
Categories: Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Business & management > Business communication & presentation > General
LSN: 1-138-34624-1
Barcode: 9781138346246

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