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Multimodal Experiences Across Cultures, Spaces and Identities (Hardcover)
Loot Price: R4,136
Discovery Miles 41 360
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Multimodal Experiences Across Cultures, Spaces and Identities (Hardcover)
Series: Routledge Studies in Multimodality
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This book explores the interplay between various semiotic modes in
multimodal texts and the ways in which they are employed to express
cultural translation, seeking to expand prevailing views of
translation and adaptation in light of everchanging social
realities. Drawing on work from multimodal discourse studies,
translation studies and adaptation studies, Kohn and Weissbrod shed
a light on the increasing prominence of the visual in multimodal
texts in the act of translation in a broad sense, and specifically,
in conveying cultural translation, broadly understood as the
processes and experiences which communities and individuals undergo
in the face of social and cultural upheavals which require them to
become acquainted with new signs, uniquely encoded across different
contexts. Each example showcases individual sociocultural domains
while also engaging in the active role of the audience and the
respective spaces these works inhabit. The book brings together
work from translation and adaptation studies and multimodality and
opens up avenues for new research, making it of interest to
scholars in these disciplines as well as fields such as media
studies, migration studies and cultural studies.
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