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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
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Not currently available
Big Data For Small Business For Dummies (Paperback)
Loot Price: R408
Discovery Miles 4 080
You Save: R86
(17%)
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Big Data For Small Business For Dummies (Paperback)
 (1 rating, sign in to rate)
List price R494
Loot Price R408
Discovery Miles 4 080
You Save R86 (17%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Capitalise on big data to add value to your small business Written
by bestselling author and big data expert Bernard Marr, Big Data
For Small Business For Dummies helps you understand what big data
actually is and how you can analyse and use it to improve your
business. Free of confusing jargon and complemented with lots of
step-by-step guidance and helpful advice, it quickly and painlessly
helps you get the most from using big data in a small business.
Business data has been around for a long time. Unfortunately, it
was trapped away in overcrowded filing cabinets and on archaic
floppy disks. Now, thanks to technology and new tools that display
complex databases in a much simpler manner, small businesses can
benefit from the big data that's been hiding right under their
noses. With the help of this friendly guide, you'll discover how to
get your hands on big data to develop new offerings, products and
services; understand technological change; create an
infrastructure; develop strategies; and make smarter business
decisions. * Shows you how to use big data to make sense of user
activity on social networks and customer transactions *
Demonstrates how to capture, store, search, share, analyse and
visualise analytics * Helps you turn your data into actionable
insights * Explains how to use big data to your advantage in order
to transform your small business If you're a small business owner
or employee, Big Data For Small Business For Dummies helps you
harness the hottest commodity on the market today in order to take
your company to new heights.
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