Managing Retail Consumption (Paperback)

Managing Retail Consumption explores retailing primarily from the customer's viewpoint, as well as placing the subject in its wider social context. In this new book, Barry Davies and Philippa Ward give both the student and manager of retailing a unique perspective on consumption that balances marketing, management and the social sciences. Using this interdisciplinary approach, the authors consider the way retail spaces are both created and manipulated. They also explore the interplay between the retailer's provision and the consumer's ability to structure, manage and edit individual responses.

FEATURES

• Includes concise histories of retail development and the birth and growth of consumer culture.

• Investigates retailing through the metaphor of drama, using the Servuction model as a framework.

• Illustrates retail practice with examples from many well-known international organizations, e.g. Aldi, Marks & Spencer, Mitsukoshi, Nordstrom and Wal-Mart.

Managing Retail Consumption is written for those studying retailing at advanced undergraduate and postgraduate levels, as well as those actively manging the retail environment

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	2002
First published:	March 2002
Authors:	B. Davies
Dimensions:	236 x 189 x 21mm (L x W x T)
Format:	Paperback
Pages:	370
ISBN-13:	978-0-471-48912-2
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Promotions
LSN:	0-471-48912-3
Barcode:	9780471489122

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