Virtual Worlds and E-Commerce - Technologies and Applications for Building Customer Relationships (Hardcover)

Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.

General

Imprint:	Business Science Reference
Country of origin:	United States
Series:	Advances in Electronic Commerce
Release date:	September 2010
First published:	September 2010
Editors:	Barbara Ciaramitaro
Dimensions:	280 x 216 x 22mm (L x W x T)
Format:	Hardcover
Pages:	350
ISBN-13:	978-1-61692-808-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	1-61692-808-5
Barcode:	9781616928087

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