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Internal Marketing: Directions for Management (Paperback) Loot Price: R1,760
Discovery Miles 17 600
Repayment Terms: R165 pm x 12*
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Internal Marketing: Directions for Management (Paperback): Barbara Lewis, Richard Varey

Internal Marketing: Directions for Management (Paperback)

Barbara Lewis, Richard Varey

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Loot Price R1,760 Discovery Miles 17 600 | Repayment Terms: R165 pm x 12*

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By bringing together a multi-disciplinary set of contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource of the current `state-of-the-art' research and conceptual development in internal marketing. Comprising new theoretical and empirical work, and case studies based on a wide range of sector and industry applications, Internal Marketing identifies key themes and issues, including:
ˇ social model of marketing
ˇ human resource management perspective
ˇ marketing and service management
ˇ quality management
ˇ organisational development
ˇ corporate identity, image and reputation
ˇ corporate communication

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: August 2000
First published: 2000
Editors: Barbara Lewis • Richard Varey
Dimensions: 234 x 156 x 25mm (L x W x T)
Format: Paperback
Pages: 330
ISBN-13: 978-0-415-21318-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-415-21318-5
Barcode: 9780415213189

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