Internal Marketing: Directions for Management (Paperback)

By bringing together a multi-disciplinary set of contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource of the current `state-of-the-art' research and conceptual development in internal marketing. Comprising new theoretical and empirical work, and case studies based on a wide range of sector and industry applications, Internal Marketing identifies key themes and issues, including:
· social model of marketing
· human resource management perspective
· marketing and service management
· quality management
· organisational development
· corporate identity, image and reputation
· corporate communication

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	August 2000
First published:	2000
Editors:	Barbara Lewis • Richard Varey
Dimensions:	234 x 156 x 25mm (L x W x T)
Format:	Paperback
Pages:	330
ISBN-13:	978-0-415-21318-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-415-21318-5
Barcode:	9780415213189

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