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Books > Business & Economics > Business & management > Sales & marketing
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Internal Marketing: Directions for Management (Paperback)
Loot Price: R2,028
Discovery Miles 20 280
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Internal Marketing: Directions for Management (Paperback)
Expected to ship within 12 - 19 working days
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By bringing together a multi-disciplinary set of contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource of the current `state-of-the-art' research and conceptual development in internal marketing. Comprising new theoretical and empirical work, and case studies based on a wide range of sector and industry applications, Internal Marketing identifies key themes and issues, including:
ˇ social model of marketing
ˇ human resource management perspective
ˇ marketing and service management
ˇ quality management
ˇ organisational development
ˇ corporate identity, image and reputation
ˇ corporate communication
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