Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > Tobacco industry
|
Buy Now
Making Tobacco Bright - Creating an American Commodity, 1617-1937 (Paperback)
Loot Price: R518
Discovery Miles 5 180
|
|
Making Tobacco Bright - Creating an American Commodity, 1617-1937 (Paperback)
Series: Johns Hopkins Studies in the History of Technology
(sign in to rate)
Loot Price R518
Discovery Miles 5 180
Expected to ship within 12 - 17 working days
|
How did Bright Flue-Cured Tobacco come to dominate the industry? In
her sweeping history of the American tobacco industry, Barbara Hahn
traces the emergence of the tobacco plant's many varietal types,
arguing that they are products not of nature but of economic
relations and continued and intense market regulation. Hahn focuses
her study on the most popular of these varieties, Bright Flue-Cured
Tobacco. First grown in the inland Piedmont along the
Virginia-North Carolina border, Bright Tobacco now grows all over
the world, primarily because of its unique-and easily
replicated-cultivation and curing methods. Hahn traces the
evolution of technologies in a variety of regulatory and cultural
environments to reconstruct how Bright Tobacco became, and remains
to this day, a leading commodity in the global tobacco industry.
This study asks not what effect tobacco had on the world market,
but how that market shaped tobacco into types that served specific
purposes and became distinguishable from one another more by
technologies of production than genetics. In so doing, it explores
the intersection of crossbreeding, tobacco-raising technology,
changing popular demand, attempts at regulation, and sheer
marketing ingenuity during the heyday of the American tobacco
industry. Combining economic theory with the history of technology,
Making Tobacco Bright revises several narratives in American
history, from colonial staple-crop agriculture to the origins of
the tobacco industry to the rise of identity politics in the
twentieth century.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.