Sloganization in Language Education Discourse - Conceptual Thinking in the Age of Academic Marketization (Hardcover)

This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapters by international scholars that scrutinize the discourse of language education, identify popular slogans and reconstruct the sloganization processes. It promotes critical self-reflection of scholars and professionals in the field of language education - a field that has widely been dominated by the need to develop innovative approaches and practices, at the expense of self-critical work that attempts to situate the field and its approaches within wider historical, cultural and conceptual contexts.

General

Imprint:	Multilingual Matters
Country of origin:	United Kingdom
Release date:	November 2018
Editors:	Barbara Schmenk • Stephan Breidbach • Lutz Kuster
Dimensions:	234 x 156 x 14mm (L x W x T)
Format:	Hardcover
Pages:	192
ISBN-13:	978-1-78892-186-2
Categories:	Books > Language & Literature > Language & linguistics > General Books > Social sciences > Education > Higher & further education > General Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-78892-186-0
Barcode:	9781788921862

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