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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Managing Creativity - Exploring the Paradox (Hardcover)
Loot Price: R2,178
Discovery Miles 21 780
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Managing Creativity - Exploring the Paradox (Hardcover)
Expected to ship within 12 - 17 working days
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What are the challenges and opportunities of managing people in
creative industries? How are the tensions between creative and
commercial pressures mediated? The creative industries are an area
of increasing economic importance. Yet creative industries and
creative-based organizations are rife with problems such as whether
and how control of the creative process should be exercised; the
extent to which knowledge of creative production may be made
explicit; and how the 'connection' between producer and consumer
should be mediated. In Managing Creativity, a team of experts from
a diverse range of fields - including management, fine art, music,
the internet, design, theatre and publishing - discuss these and
other problems concerning the relationship between management and
creativity. Developing an appreciation of these problems is
theoretically productive, not only because it throws new light onto
our understanding of creative-based organizations, but also because
it can be revelatory about organizations more generally.
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