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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Managing Creativity - Exploring the Paradox (Paperback)
Loot Price: R1,307
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Managing Creativity - Exploring the Paradox (Paperback)
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What are the challenges and opportunities of managing people in
creative industries? How are the tensions between creative and
commercial pressures mediated? The creative industries are an area
of increasing economic importance. Yet creative industries and
creative-based organizations are rife with problems such as whether
and how control of the creative process should be exercised; the
extent to which knowledge of creative production may be made
explicit; and how the 'connection' between producer and consumer
should be mediated. In Managing Creativity, first published in
2009, a team of experts from a diverse range of fields - including
management, fine art, music, the internet, design, theatre and
publishing - discuss these and other problems concerning the
relationship between management and creativity. Developing an
appreciation of these problems is theoretically productive, not
only because it throws light onto our understanding of
creative-based organizations, but also because it can be revelatory
about organizations more generally.
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