The American Trojan Horse is a historical and descriptive study of
the United States/Canadian mass communications border war. It
centers on the millions of dollars spent annually by Canadian
companies to advertise on U.S. border stations. Canada's measures
to retain this money led to a protracted international dispute.
Barry Berlin chronicles this dispute as it evolves through its two
stages: Canadian action (1970 to 1976) and U.S. response (1976 to
1988). Berlin identifies the roots of the conflict; taking center
stage is Canada's vision of U.S. media: a modern Trojan Horse
penetrating domestic media and ultimately absorbing Canadian
culture and identity. Barry Berlin meticulously guides his readers
through each stage of the U.S./Canadian border war which began in
the early 1970s and continued through several administrations both
in Washington, D.C., and Ottawa. He identifies four interrelated
roots to the conflict that places primary focus on Canadian
nationalism--Canada's understandable fear of cultural and economic
absorption by its formidable southern neighbor. Berlin begins by
identifying the problem, its evolution, and its causes. He then
chronicles Canadian advertising controls--deletion days and
legislation. Border station response to these controls is broken
down into four stages: initial moves, new tacks, pull it together,
and finally war winds down. A summary concludes this volume.
General
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