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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Public Relations and Advertising Theories: Concepts and Practices (Paperback, New edition)
Loot Price: R1,935
Discovery Miles 19 350
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Public Relations and Advertising Theories: Concepts and Practices (Paperback, New edition)
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The main goal of this book is to draw attention to possible
applications of public relations and advertising theories. The
authors aim to present a new perspective for public relations and
advertising research, claiming that it is worth looking at what
theories are used in public relations and advertising space. This
book provides an overview of key studies and contributions to the
theories, as well as explores how the theoretical concepts can be
applied in public relations. The practical solutions set out in
this book focus on various public and private sectors. The studies
analysed and the applications proposed are particularly valuable in
terms of how public relations and advertising theories respond in
practice. For this reason, this book will be an important work both
for academics and practitioners working in the field of public
relations and advertising.
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