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Smart Management for Digital Transformation (Hardcover)
Loot Price: R8,415
Discovery Miles 84 150
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Smart Management for Digital Transformation (Hardcover)
Series: e-Book Collection - Copyright 2022
Expected to ship within 10 - 15 working days
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In a global and digital society, businesses are constantly being
challenged by innovative and disruptive management strategies. The
dramatic changes that took place in all quadrants of the world
during COVID pandemic confirmed companies need to constantly update
their resources and anticipate trends. The new normal demands
dedicated approaches to the markets, where technology and the
digital channels have been gaining importance. Success will depend
on the swift adaptation to change and to leading-edge practices
that ultimately require digital transformation. Overall, companies
are using digital channels to achieve a diversified set of business
objectives. Indeed, digitalization offers endless innovation
scenarios that companies take advantage of, some with resistance,
others leveraged by gains in profitability and market share. The
current changes demand an accurate and structured knowledge of
strategies, drivers, and motivations for a digital transformation
of companies, as well as an in-depth perspective of this new
reality for students, educators and managers. This book analyzes
the drivers of digital transformation of businesses, assesses
digital transformation success factors, and presents case studies
of digital adoption by companies in different business sectors.
Overall, it provides valuable insights on the best practices and
success factors of digital transformation for relevant
stakeholders, namely managers, researchers, educators, students,
digital strategists, business associations, communication and
marketing agencies, future entrepreneurs, and all potential
audiences with a specific interest in these topics.
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