The Evolution of Yield Management in the Airline Industry - Origins to the Last Frontier (Hardcover, 1st ed. 2021)

This book chronicles airline revenue management from its early origins to the last frontier. Since its inception revenue management has now become an integral part of the airline business process for competitive advantage. The field has progressed from inventory control of the base fare, to managing bundles of base fare and air ancillaries, to the precise inventory control at the individual seat level. The author provides an end-to-end view of pricing and revenue management in the airline industry covering airline pricing, advances in revenue management, availability, and air shopping, offer management and product distribution, agency revenue management, impact of revenue management across airline planning and operations, and emerging technologies is travel. The target audience of this book is practitioners who want to understand the basics and have an end-to-end view of revenue management.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	May 2021
First published:	2021
Authors:	Ben Vinod
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	397
Edition:	1st ed. 2021
ISBN-13:	978-3-03-070423-0
Categories:	Books > Business & Economics > Finance & accounting > Finance > Corporate finance Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries > General Books > Money & Finance > Corporate finance Promotions
LSN:	3-03-070423-8
Barcode:	9783030704230

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