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The Evolution of Yield Management in the Airline Industry - Origins to the Last Frontier (Hardcover, 1st ed. 2021)
Loot Price: R1,566
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The Evolution of Yield Management in the Airline Industry - Origins to the Last Frontier (Hardcover, 1st ed. 2021)
Series: Management for Professionals
Expected to ship within 12 - 17 working days
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This book chronicles airline revenue management from its early
origins to the last frontier. Since its inception revenue
management has now become an integral part of the airline business
process for competitive advantage. The field has progressed from
inventory control of the base fare, to managing bundles of base
fare and air ancillaries, to the precise inventory control at the
individual seat level. The author provides an end-to-end view of
pricing and revenue management in the airline industry covering
airline pricing, advances in revenue management, availability, and
air shopping, offer management and product distribution, agency
revenue management, impact of revenue management across airline
planning and operations, and emerging technologies is travel. The
target audience of this book is practitioners who want to
understand the basics and have an end-to-end view of revenue
management.
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