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Neuromarketing in Business - Identifying Implicit Purchase Drivers and Leveraging them for Sales (Paperback, 1st ed. 2022) Loot Price: R1,347
Discovery Miles 13 470
Repayment Terms: R126 pm x 12*
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Neuromarketing in Business - Identifying Implicit Purchase Drivers and Leveraging them for Sales (Paperback, 1st ed. 2022):...

Neuromarketing in Business - Identifying Implicit Purchase Drivers and Leveraging them for Sales (Paperback, 1st ed. 2022)

Benny B Briesemeister, Werner Klaus Selmer

Series: Management for Professionals

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List price R1,428 Loot Price R1,347 Discovery Miles 13 470 | Repayment Terms: R126 pm x 12* You Save R81 (6%)

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This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.

General

Imprint: Springer
Country of origin: Netherlands
Series: Management for Professionals
Release date: 2023
First published: 2022
Editors: Benny B Briesemeister • Werner Klaus Selmer
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 140
Edition: 1st ed. 2022
ISBN-13: 978-3-658-35187-8
Languages: English
Subtitles: German
Categories: Books > Medicine > Clinical & internal medicine > Neurology & clinical neurophysiology
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-658-35187-X
Barcode: 9783658351878

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