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Handbuch Medien- Und Multimediamanagement (German, Paperback, Softcover Reprint of the Original 1st 2003 ed.) Loot Price: R2,406
Discovery Miles 24 060
Repayment Terms: R225 pm x 12*
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Handbuch Medien- Und Multimediamanagement (German, Paperback, Softcover Reprint of the Original 1st 2003 ed.): Bernd W. Wirtz

Handbuch Medien- Und Multimediamanagement (German, Paperback, Softcover Reprint of the Original 1st 2003 ed.)

Bernd W. Wirtz

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Loot Price R2,406 Discovery Miles 24 060 | Repayment Terms: R225 pm x 12*

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Zunehmende Internationalisierung und Konvergenz im Medienbereich verlangen nach neuen Strategien und Problemlosungen. Das Handbuch bietet eine integrierte Managementdarstellung des Medienbereichs. Herausragende Wissenschaftler und Unternehmensvorstande behandeln umfassend sowohl strategische als auch operative Aspekte fur die Bereiche Zeitungen und Zeitschriften, Buch, TV/Radio, Musik und Internet/Multimedia.
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General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: July 2012
First published: July 2012
Editors: Bernd W. Wirtz
Dimensions: 244 x 170 x 51mm (L x W x T)
Format: Paperback - Trade
Pages: 992
Edition: Softcover Reprint of the Original 1st 2003 ed.
ISBN-13: 978-3-322-90491-1
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-322-90491-1
Barcode: 9783322904911

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