The book assists in bringing together the three stakeholders of an
innovation - inventor, decision maker and organization. These
stakeholders have conflicting requirements and the book offers
advice on how and by what methods they can communicate and the
information that is expected and required in different phases of
innovation. The perspectives of inventor, decision maker and
organization are integrated in a business model that enables a
common "language" and communication platform for the inevitably
emerging tension field and that allows for asking and answering the
right questions.
General
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