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Books > Language & Literature > Literature: history & criticism > Literary theory
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The Frankfurt Book Fair and Bestseller Business (Paperback)
Loot Price: R470
Discovery Miles 4 700
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The Frankfurt Book Fair and Bestseller Business (Paperback)
Series: Elements in Publishing and Book Culture
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Loot Price R470
Discovery Miles 4 700
Expected to ship within 10 - 15 working days
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The Frankfurt Book Fair is the leading global industry venue for
rights sales, facilitating business-to-buzzness deals and
international networks. In this Element, we pursue an Ullapoolist
approach to excavate beneath the production of bestsellers at the
Fair. Our investigation involved three consecutive years of
fieldwork (2017-2019) including interviews and autoethnographic,
arts-informed interventions. The Element argues that buzz at the
Fair exists in two states: as market-ready media reports and
partial, lived experiences linked to mood. The physical structures
and absences of the Fair enact its power relations and direct the
flow of books and buzz. Further, the Fair is not only a site for
commercial exchange but a carnival of sorts, marked by disruptive
historical events and problematic socio-political dynamics. Key
themes emerging from the Element are the presence of excess, the
pseudo(neo)liberal self-satisfaction of book culture, and the
interplay of optimism and pessimism in contemporary publishing.
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