In today's increasingly connected business world, there is new
pressure for local brands to go global, and a need for already
global corporations to cater to new audiences that were previously
ignored. Islamic Perspectives on Marketing and Consumer Behavior:
Planning, Implementation, and Control brings together the best
practices for entry and expansion of global brands into Islamic
countries. This book is an essential reference source for
professionals looking to incorporate the laws and practices of
Islam into the global presence of their company and presents a
cutting edge look at worldwide retail for marketing researchers and
academics.
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